Published: 2026-05-13

Articles

Social Media Marketing Strategies and Their Impact on Consumer-Based Brand Equity

M. Nalini (Author)

1-9

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Sustainable Business Practices and Their Relationship with Financial Performance in Competitive Markets

G.Vijaiprabhu (Author)

10-18

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Effectiveness of Public Policy Interventions in Rural Socio-Economic Development

G.Kowsalya (Author)

19-26

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Financial Literacy and Its Influence on Investment Decision-Making among Young Professionals

R. Prema (Author)

27-35

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Strategic Management Practices and Their Role in Achieving Competitive Advantage in Dynamic Markets

K. Sundareswari (Author)

36-45

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